Building 7-Figure Firms Without Sacrificing The Life You Built Them For
We are the coaching home for entrepreneurial lawyers who refuse to choose between a thriving firm and a life worth living — and we are run by two attorneys who still do it every day.
The David To Their Goliath
We are the David to their Goliath: smarter, more agile, taking the best cases from under their noses.
Great Legal Marketing is the home of the Law Heroes of the GLM Tribe — solo and small-firm owners who flatly reject the idea that you have to outspend the giants to win. You do not. You have to out-think them, out-relationship them, and refuse to play the one game they are built to dominate.
We were founded on February 10, 2005, and we are the only coaching organization in the “business builder for lawyers” space run by two full-time practicing attorneys, Ben and Brian Glass, who still try cases and still run their own firm using the exact playbook we teach.
We do not sell you websites, SEO, PPC, or ads. We teach you.
That distinction is the whole point. When you understand your own marketing, no vendor can hold your growth hostage, no algorithm change can sink you, and no agency can charge you more every year for less. You own it — for good.
Two Kinds Of Law Firm Owner
| Most Law Firm Owners | GLM Tribe Members |
|---|---|
| Give their time away to anyone who wants it | Protect their time and give it only to the qualified |
| Chase quick leads with every tactic in the book | Lead trust-first and attract the very best clients |
| Think like an employee inside their own business | Think like an owner and enjoy the practice |
| Have a chaotic schedule ruled by whims | Are in full control of their schedule |
| Adjust fees to accommodate any client | Believe higher fees attract better clients |
| Assume referrals just happen | Run a referral flywheel they never take for granted |
| Anguish that they aren't with their family | Are heroes to their family and present for them |
What Happens When Lawyers Join The Tribe
“It changed our business and changed our life. We went from seven or eight people to over 160 team members.”
Mark BreyerBreyer Law Offices, GLM member“My income and law firm have more than tripled.”
Michele LewaneInjured Workers Law Firm, GLM member“Growth of $150,000 to over $500,000 in just one year.”
Lee BerlinBerlin Law Firm, GLM member“From under $10,000 a month to over $1.25M a year.”
Van HardenberghGLM member“Yearly revenue up 60% while I work less than ever.”
Wayne HolcombHolcomb Law, GLM member“I take time off whenever I want and never miss a school event.”
Stacey BarrusBarrus Law Group, GLM memberMember results shown are real but not typical. Individual results vary and depend on factors including your market, practice area, effort, and economic conditions. Great Legal Marketing does not guarantee any specific business or financial outcome.
Where The Renegades Gather
GLM is more than a newsletter. It is a movement of lawyers who built firms — and lives — on their own terms. Here is how you step in.
The GLM Summit
The Annual Gathering Of The Tribe
Once a year, hundreds of the leading small-firm owners across the US and Canada gather in Virginia to trade what is actually working. It is the clearest picture you can get of who the GLM Tribe really is — and the fastest way to feel why it is different.
See The GLM Summit →
Renegade Lawyer Marketing
Ben & Brian Glass’s book on building a high-profit, low-maintenance firm on referrals and relationships instead of rising ad spend. The fastest way to see how GLM works. Free, just cover shipping.
Claim Your Free BookThe GLM Tribe
The membership where small-firm owners trade what actually works: monthly coaching, the annual Summit, vendor discounts, and a room full of lawyers who think differently.
Explore The GLM TribeThe GLM Mastermind
A small, serious group of established owners with direct access to Ben and Brian Glass — for lawyers ready to go all in on a firm that funds the life they want.
Apply To The MastermindThe Renegades Are Already In The Room
Start where thousands of lawyers started: read the book. Get your free copy — you just cover shipping — and see exactly how we built our own firm on referrals and relationships, not ad spend.